Smart Support

Real-time access to real marketing expertise for £250 / month

What is Smart Support?

In a world full of AI-generated guesses and one-size-fits-all advice, Smart Support gives you real-time access to real marketing expertise - tailored to your business, and delivered by a human (with 25 years marketing experience spanning many sectors and company sizes).

Perfect for you if…

You don’t have a senior marketer in-house (yet).

You keep thinking ‘I need to ask someone who gets this’.

You know that AI provides generic advice that may not fit your needs.

You’re not quite ready to outsource or hire-in, but need smart input now.

You’ve used my Power Hours and want a boost with more flexible support.

You don’t know what you don’t know. But I do.

AI is amazing. It can speed things up. And save you money. It can tell you lots of things.
But not necessarily exactly what you need. For what you’re trying to achieve.
Right now. At the stage your business is at. And with the resource that you have.

That’s where Smart Support comes in.

An experienced Marketer at your finger tips to answer all those little questions you have
- in a way that’s tailored to your business needs.

How it works

Got a question?

With Smart Support, just drop me a WhatsApp message or email and, if it’s within working hours, I’ll reply with a written note or voice note before the day is out.

What’s included each month?

10 quick questions

Ask me anything from ‘Should we be using WhatsApp for customer service?’ to ‘Does this messaging sound right?’ - I’ll get back to you with practical advice you can trust.

Discovery

We’ll kick things off with a focused Power Hour to dig into your business, goals, and current challenges - so I can offer better, more relevant support as we go.

One Power Hour

Perfect for deeper dives or when a questions grows legs. You guide the focus, I guide the thinking. Note: these sessions don’t roll over each month - use it or lose it!

10% discount

Sometimes you might need a little more than a Power Hour. The good news is with Smart Support you can access all our services at less cost.

It’s likely a Smart Support question if it is:

  • ‘Am I on the right track?’

  • ‘Is this clear enough for someone else to action?’

  • ‘How would you approach this?’

  • ‘Does this make sense to you?’

You need a Power Hour or project-based service, if:

  • ‘Can you write me a full strategy?’

  • ‘How do I build a comprehensive marketing plan?’

  • ‘Can you review this entire website or presentation?’

  • ‘What’s the best approach for scaling our marketing team?’

    • Does this headline make sense to someone outside the business?

    • Which of these two taglines feels stronger to you?

    • Are we overusing jargon in our About page?

    • Would you lead with product benefits or pain points here?

    • Does this value proposition sound clear?

    • Should we be more specific about the problem we solve?

    • Should we be on LinkedIn or stick with email for this campaign?

    • Is it too soon to start retargeting ads?

    • Would WhatsApp work as a comms channel for our customers?

    • Would you recommend a newsletter or a blog for what we’re trying to do?

    • Is TikTok worth exploring for us?

    • Should we be using paid ads right now or wait?

    • Do we need a proper CRM or can we stick with Excel for now

    • Any reason to pick MailerLite over Mailchimp?

    • Is Google Analytics 4 overkill if we barely use data?

    • Do you know a simple tool for scheduling social posts?

    • How can I better automate social media content?

    • Do these colours feel right for a professional services firm?

    • Can we use this image for both social and a slide deck?

    • Does this strapline feel too clever?

    • Can I get away with using Canva for our pitch deck?

    • Should we update our logo, or is it still working?

    • Is this subject line punchy enough?

    • Too many emojis in this post?

    • Should I include pricing in this landing page?

    • Is it worth turning this case study into a blog post?

    • Can we reuse this content for both email and social?

    • How do I make this product description more engaging?

    • Do you know a great freelance designer for B2B?

    • Any recommendations for a copywriter who can do tone of voice work?

    • Would this be better done by a freelancer or small agency?

    • Have you worked with anyone who’s great at HubSpot setup?

    • What’s a fair budget for a simple website refresh?

    • Should I be the face of our content or stay behind the brand?

    • What’s a low-effort, high-impact marketing win I could do this month?

    • How can I make sure I don’t become the marketing bottleneck?

    • Can I repurpose part of our investor deck for customer outreach?

    • How do I measure the success of my personal brand?

    • Is this brief clear enough or should I just jump on a call with them?

    • Should we measure success by engagement or leads here?

    • I’m stuck on campaign objectives – can I run them past you?

    • How do I get the team to stick to a content schedule?

    • Can you sense-check this copy for me?

    • Should I follow up a lead after they download our guide?

    • Do we need to track UTM links for one-off campaigns?

    • Would a pricing PDF or landing page convert better?

    • Is it weird to DM someone after they like our post?

    • Should we gate our resources or leave them open to anyone?

    • Item descIs this a clear enough brief for a freelance designer?

    • Does this campaign goal sound measurable or too vague?

    • Should we be reporting impressions or clicks for this ad?

    • Am I overcomplicating this creative brief?

    • “How many leads is realistic from this kind of campaign?”

    • Is this the right KPI for brand awareness?

    • Can I get by with Google Sheets to track this for now?

    • What’s a simple way to measure if this landing page is working?

    • Is £2k a sensible starting point for a campaign like this?

    • Are we being wildly undercharged or overcharged by this agency?

    • Do I really need to spend on brand photography yet?

    • Is this quote for a website refresh in the right ballpark?

    • What kind of budget should we allow for ongoing SEO?

    • Is it worth paying for a premium LinkedIn account for our founder?

    • Should we allocate budget to content creation or lead gen first?

    • Are we spending enough to actually see results?

What type of questions can I ask?

What’s not included ?

Big, strategic decisions

If you’re wrestling with questions like ‘Should we hire a Head of Marketing?’ or ‘What should our 12-month marketing plan look like? - that’s bigger than a quick message. These kinds of conversations need space, structure, and proper time, which is exactly what my Power Hour sessions or project-based services are for.

Implementation

Smart Support is a sounding board - not a hands-on marketing team. Think of it as guidance for your DIY.
If you need someone to write your emails, manage your campaigns, or build a strategy document, that’s where my other services step in (and Smart Support subscribers can access a 10% discount).

Unlimited everything

This isn’t an all-you-can-eat buffet! It’s smart, focused support when you need a quick steer, not constant daily back-and-forth. If something feels like it’s growing into more than a quick query, I’ll flag it and we can book a Power Hour and scope out your needs properly.

Why the boundaries?

Because good advice needs context.

Because I want to stay useful, not stretched.

Because sometimes the right answer is “let’s look at this properly.

The small print

Smart Support is designed for quick wins.

Think voice note, not voice memo. If your question needs slides, spreadsheets or significant context to answer well, I’ll likely recommend a Power Hour or another service that gives us more space to explore it properly.

The first Power Hour is mandatory.

This is where I get under the skin of your business, understand your goals, and make sure the support I give is tailored, not templated. No exceptions – it’s how we make Smart Support actually smart.


Your Power Hour doesn’t roll over.

To keep momentum (and because quick answers are rarely improved by delay), your included Power Hour must be used within each monthly cycle. Use it or lose it – but I’ll always help you make it worthwhile.

Flexible support - but never flaky.

There’s a 3-month minimum commitment, after which you can cancel any time with 14 days’ notice. If you need a break or want to pause support, we can chat.

Payment is upfront, on the 1st of each month.

Smart Support is billed in advance, with the first payment due when you join, and then monthly on the 1st. This helps keep things simple and supports my ability to offer quick-turnaround advice when you need it.

No refunds, I’m afraid.

Because this is a relationship-based service with immediate access to support, I’m not able to offer refunds once payment has been made. If you’re unsure whether it’s right for you, we can always have a Power Hour first to test the waters.

Let’s keep it personal, not pass-it-on.

Smart Support is for you – the person signed up. If your team has their own questions, I’m happy to chat about a wider setup or multi-seat access.